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Growth by Design

The best articles, ideas, and opinions on the intersection of marketing & design.

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LinkedIn Carousel Posts - How To Use Document Sharing To 10X Your Engagement

You want more engagement on LinkedIn and you wonder how you can better showcase your content in your LinkedIn feed. Let's talk LinkedIn Carousel Posts, shall we?
Carsten Pleiser
11 Jan 2022
5 min read

Facebook Ad Design: The Ultimate Beginner's Guide (2020 Edition)

Facebook ad design is hard, especially for newbies. In this post, we'll share everything you need to know about ad creative and how to stand out 🌟
Carsten Pleiser
11 Jan 2022
5 min read

Branding vs Marketing: What’s the Difference

Does the difference between branding and marketing confuse you? You’re not alone. It’s the primary source of confusion for most business owners and startup founders. In this post we’ll explain the difference and the similarities between those two 👉
Carsten Pleiser
11 Jan 2022
5 min read

11 Places To Find Free & Premium Landing Page Illustrations

Looking for the best design resources & illustrations to use on your landing page? You came to the right place. Here are the best places to find landing page illustrations, illustrations for web design projects, apps or blogs.
Carsten Pleiser
11 Jan 2022
5 min read

18 Awesome Slack Hacks For Marketing Teams

How do marketers get the most out of Slack? Yes, Slack is an awesome chat tool, but it’s capable of more than just sending Gifs and chatting company culture. To summarise these lesser known features and help you become more productive, here are the best slack hacks for marketing teams 💪- Enjoy
Carsten Pleiser
11 Jan 2022
5 min read

B2B LinkedIn Ad Examples: 5 Creative Design Ideas to Boost CTR

Well, to make your life easier, here are some LinkedIn ad examples & creatives from some of the coolest B2B brands out there including Outreach, Airtable, Stripe & Co. Not only do we share the examples, we also explain why they work and what to consider when briefing your design team.
Carsten Pleiser
11 Jan 2022
5 min read

Want To Level up Your Marketing Collateral Design? Read This First

Learn how to use marketing collateral design to make your ideal customer fall in love with you.
Carsten Pleiser
11 Jan 2022
5 min read

Designing a business card in 2022: how to make your card count

Even in today’s digital-first world, designing a business card is one of the most important steps of any brand identity project.
Carsten Pleiser
11 Jan 2022
5 min read

Why your startup needs an animation (+ 3 tips to get started)

Looking for ways to draw attention to your startup without being on camera? Here are three tips on creating your first-ever startup animation — and making it truly impactful, of course.
Carsten Pleiser
11 Jan 2022
5 min read

12 PowerPoint design tips to make your presentations stand out!

Make your next PowerPoint presentation stand out with these 12 practical PPT design tips.
Carsten Pleiser
11 Jan 2022
5 min read

Graphic design vs illustration: How are they different?

In this guide, we’ll explain exactly what the difference is between graphic design vs illustration — and how the output of each can help build your brand.
Carsten Pleiser
11 Jan 2022
5 min read

What is display advertising? (the dos and don'ts of banner ad design)

These days, it’s pretty uncommon to visit a webpage that doesn’t include some form of display advertising. To answer the question of ‘what is display advertising’ fully, you’ve gotta understand the difference between all of the different types of display ads.
Carsten Pleiser
11 Jan 2022
5 min read

How to build a creative culture in your marketing team

Creative marketing culture is about creating a dynamic and inspiring culture that will push you to take creative risks and try new things. Connect with the most creative people in your organisation.
Carsten Pleiser
11 Jan 2022
5 min read

5 reasons you need a graphic designer in your marketing team

Marketing graphic design is an essential part of modern business. But should you go in-house or outsourced? We explore the benefits and drawbacks of employing an in-house marketing designer.
Carsten Pleiser
11 Jan 2022
5 min read

How to use motion graphics in your marketing

Motion graphics are a vital part of many marketing campaigns. Learn how to use motion graphics in your marketing that are both effective and engaging.
Carsten Pleiser
11 Jan 2022
5 min read

How to design an effective landing page in 2023

Effective landing pages have been known to convert visitors into leads and customers in a very short amount of time. Let's learn how to design an effective landing page and increase your conversion rate.
Carsten Pleiser
11 Jan 2022
5 min read

Benefits of outsourced design services

Discover the benefits of outsourcing design services for your business. Save costs, gain access to expertise, and enhance your brand image. Learn more now.
Carsten Pleiser
11 Jan 2022
5 min read

7 ways a UX designer can improve your website

UX designers are an important yet misunderstood part of a website's development process. Learn what UX designers do and how you can improve the user experience on your own website.
Carsten Pleiser
11 Jan 2022
5 min read

Email Signature Design Best Practices, Do's & Dont's (Plus Awesome Tools)

Email signature design is the first thing anyone sees when they open your email, so it needs to be clean, easy to read, and unique. In this article, we'll show you how to design a cool email signature in 10 minutes or less.
Carsten Pleiser
11 Jan 2022
5 min read

Why is design important when building a B2B brand?

Some businesses overlook the value of design for B2B brands — and that would be a mistake. Here, we explore the reasons why.
Carsten Pleiser
11 Jan 2022
5 min read

5 social media design tips—and how to put them to work in your next campaign

In this article, we talk about four social media campaign design tips and principles you need to keep in mind when designing any social media campaign.
Carsten Pleiser
11 Jan 2022
5 min read

6 design elements that make a successful infographic

Infographics are a great marketing tool as well as a vessel for education. Use these 6 tips for infographic design elements that stand out.
Carsten Pleiser
11 Jan 2022
5 min read

What is a marketing designer and why do you need one?

In this article, you will find out all about the importance of a marketing designer and the benefits they can bring to your business.
Carsten Pleiser
11 Jan 2022
5 min read

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